Digital media promotion for educational institutions takes a different approach as their purpose is more human than a business.
Schools exist because of the ideal that people have to grow, to learn and develop through knowledge. As a result, we’ve compiled a list of five digital marketing recommendations for your school or university.
1. Know your target audience well.
You must know very well who you are talking to with your advertising and if you are receiving common doubts or objections among those interested in your educational offer.
2. Launch a video campaign.
Create a video about your institution to broadcast on the Internet, it can be part of your induction kit. It is an excellent way to highlight the advantages of the institution and to show the benefits that both students and their families will gain.
3. Reach out to students.
Once you know your audience and their environment, generate content; images, blogs, infographics, ebooks, videos, webinars and send them mailings on topics that matter to them and attract their attention.
The goal is to make them:
Feel: “Wow, this is literally speaking to me!”
Think: “How did he know what he wanted?”
It might seem a bit intense, but trust me it works, and it’s not magic, it’s just knowing your audience.
4. Invest in advertising.
Create advertising campaigns on ads networks. There are plenty of them, but in this article we’ll focus on the following ones:
MediaFem is a 12-year-old ad network that uses programmatic platforms to connect content websites with advertisers. The software’s on-site revenue is then used to calculate a charge. It has developed a set of adaptive marketing standards that allow each ad to be targeted to those who are interested in the information being delivered.
It takes pleasure in being able to provide advertisers with higher-quality material than other ad networks. This system responds quickly to ad requests, ensuring that each impression is given as quickly as possible for the greatest possible viewing experience. MediaFem has developed into the firm it is today by offering relevant content and operating more effectively than other ad networks.
Advertisers and publishers may benefit from Airnow Media’s industry-leading targeting and optimization technology, which results in unrivaled monetization solutions. Engage users and personalize their encounters.
You may monetise folks both within and outside of the app by utilizing new ad types, or you can reach a larger audience with your advertising than ever before. This platform gives billions of impressions to its advertisers thanks to a variety of unique and engaging ad types. With the most effective segmentation and management solutions available, you can maximize your digital advertising potential.
It’s a global self-serve online advertising platform that caters to media buyers, affiliates, ad networks, and publishers.
Adcash supplies your organization with digital advertising tools that generate exact results because to their strong in-house optimization technology and over 13 years of ad tech experience. Advertisers can reach a global audience with our platform, and publishers can monetize apps with minimal effort.
To take into account: Define the objective of each ad campaign, it can be to obtain a database of interested parties, who go to your site to register online, make a call, request more information, etc.
5. Offer a webinar.
Convene the teachers of the course and in 1 hour answer the questions of the attendees. At the end you make your sales pitch and in the following days you try to convert more users into students through email campaigns and advertisements.
Best of all, with a webinar you can connect with the students before you sell and this is simply wonderful.
Also published on Medium.