Nowadays, supply-side platforms are an amazing way to monetize your website or blog in Japan. However, you have to find the perfect one to make the most profit possible. Because of that, we’ve gathered the best supply-side platforms for Japanese publishers in 2022.
Internet traffic in Japan is no joke, having in mind that is one of the countries with the fastest internet in the world. Its population is approximately 127 million people, and more than 90% of it uses the internet. We can see that it’s a huge market for online advertising since more people are online to check our product every day.
However, it can also be a disadvantage to people who are starting to create a website or blog, because the competition is huge and sometimes you can even make people notice your blog. For that, you need to create quality content and promote your product ad much as you can. Social media is a huge part of this since it can help you to attract an audience.
Once you have enough engagement and a solid amount of viewers, you can start thinking about monetizing your website or blog. For that, we highly recommend using a supply-side platform (SSP), which enable publishers to monetize their websites by producing and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis.
With a SSP, publishers may give advertisers improved insight into individual impressions and obtain quick clarity into advertising demand by selling advertisements in real-time. This guarantees that publishers sell their inventory at the best possible price and maximize the value of their ad inventory.
With this being said, here we present to you the best supply-side platforms for Japanese publishers in 2022:
MediaFem is a full-service SSP platform with over 12 years of ad monetization experience situated in the United Kingdom. The platform, which is driven by a modern prediction engine, delivers crucial tools for digital media success to publishers, such as A/B testing, intelligence reports, and customization possibilities.
Its main advantage is the use of Ad Styles because they capture the viewer’s attention on a higher level. This increases the chance that they’ll click on the ads, which results in more earnings. Another key benefit is that MediaFem has a revenue share system for publishers that is not averaged. It is likewise unaffected by the publisher’s real location.
MediaFem operates a revenue-sharing model of 70% for publishers and this stays consistent no matter the location of the publisher, which makes it ideal for Japanese people.
Sharethrough drives sophisticated programmatic display and video advertising that blend in and stand out. It enables marketers and publishers to quickly upgrade their advertising techniques in order to attract and respect their target audience. Once they’ve selected a location for an ad, their software gets to work. It uses a Dynamic Ad Template to adjust the message to the appearance and feel of its surroundings, resulting in the greatest potential performance.
MoPub provides mobile app publishers and developers with worldwide monetization solutions. Over 130 demand-side platforms (DSPs) compete with mobile ad networks on MoPub Marketplace to earn the highest price per ad impression. Using their free and flexible mediation solution, mobile publishers may cooperate with the partners of their choice. The sophisticated ad serving technology, user interface, and analytics provided by MoPub gives developers the autonomy, transparency, and flexibility they need to fuel their revenue strategies.
Also published on Medium.