If you’re a videogame blogger, you probably have native adverts on your site. If not, you’re undoubtedly considering it, because well-executed native advertising may be quite profitable. However, there are a number of reasons why native advertising is the next big thing in mobile advertising, so let’s have a look at how you can best use it in your blog.
Let’s start with a definition of what a native ad is. A native ad is any type of digital ad that imitates or mimics the form and function of the platform on which it appears. And, in most circumstances, the value of a native ad comes from the fact that, when used correctly, they don’t feel like advertisements at all. That’s why they can be so successful if they’re well-executed, tracked, and measured – which takes us to the many KPIs and techniques to assess performance in the native ad world.
If you’ve spent any time in the digital realm, you’re certainly familiar with the concept of native ads, but your sponsors or potential sponsors may be more concerned with desktop numbers and performance. After all, methods like display, retargeting, various sorts of interstitials, and other more “conventional” (if we can call digital “traditional”) solutions are typically easier to assess and hence more appealing to media consumers.
However, if you have a popular gaming site and/or one with a large following, native advertising can provide a significant boost. This is because they have the ability to convert passive users who may be interested in a product into active users or even consumers. However, it is easier said than done to keep track of that.
Native advertisements must first and foremost integrate seamlessly into your gaming blog, and they must also provide a return on investment or return on ad spend (ROI and ROAS) for your sponsors.
Integrating Native Ads into the Environment of Your Gaming Blog
Ads are disliked by most people, whether your target audience is an ad agency employee or someone who wants to be Don Draper from Mad Men when they grow up. Even so, those individuals are few and far between, and you probably don’t want them to have a prominent presence on your blog, because most regular users will abandon a site where advertising dominates the experience.
Native Ads: How To Earn And Sell
Native advertisements are more difficult to set up than regular banner ads because they nearly always involve additional customization and integration. In order to produce the types of naturally integrated native advertisements that are truly successful (as well as means to track and measure their progress in a meaningful way), you’ll almost certainly need to put on your sales hat or work with a sales professional(s).
Luckily, I have an easy way out for you. I would like to recommend a native advertising platform with 12 years of experience in the market.
It’s a well-run, personable, and well-informed firm. It works by deciphering the content of a website or blog with an algorithm in order to serve up a connected ad that researchers may be interested in. After the initial view, you insert the ad information provided by the advertising source, and you get paid each time someone clicks or scrolls on it. To begin working, you do not require a starting wage. The earnings-to-pay ratio of the company is 70-30. You have 70 people representing you, yet the firm only has 30.
Unlike other ad networks, this platform focuses on providing high-quality content to bloggers. It responds quickly to advertising requests and ensures that every element is communicated as clearly as feasible. MediaFem has developed into the company it is now by providing high-quality information and applying more advanced approaches than other ad networks.