Since digital ads and appliances are both growing on a daily basis, online advertising must be standardized. Moreover, mobile apps are used every day for different purposes, like helping people to find something just to entertain them.


That is, mobile apps need to be effectively working. Furthermore, in order to monetize your efforts as a developer, the best way to take the profit out of it is by placing ads. Moreover, this will interest advertisers as well, because the audience can be easily targeted.



Brands can use the Smart Banner shape for ad units to display the appropriately sized ad based on the size and position of their mobile app. Designers don’t have to provide a set size for their ad unit with Smart Banners; they state that the ad unit fills the width of the screen. This allows developers to create ad spots in their apps that are compatible with a wide range of screen widths.



IAB Standards


  • Ads should not be distracting in any way because the primary purpose of a user is to consume content on a website or app
  • The user experience is critical, and it may be enhanced by giving individuals control over the kind of advertisements they view. For example, providing obvious close buttons on adverts can assist in putting the user in charge.
  • For a better user experience, ads should render as rapidly as possible on a website, which is why the IAB prioritizes faster load times.



It’s a full-featured SSP platform with over 12 years of ad monetization experience based in the United Kingdom.


Several publications purchase ad codes to entice clients to read additional articles on the same page or to boost referral traffic earnings.


Publishers can use the network, which is driven by a powerful prediction engine, to access tools, intelligence reports, and customization options.


It’s your pick


MediaFem has created a set of “customized marketing” codes to ensure that all advertisements are seen by those who are truly interested in the services being advertised.


Publishers can choose from a variety of formats for their products, which can be used in websites, blogs, and apps. MediaFem offers video, mobile, online, and native advertising options.



Step by step

1-Create a MediaFem account here


2- Go To Ad Units


3- Create an ad unit and choose Smart Banner from the “Ad format” drop-down menu.


4- Use one of the following ad sizes for the ad view in the app.


  • iOS: kGADAdSizeSmartBannerPortrait or kGADAdSizeSmartBannerLandscape
  • Android: SMART_BANNER


Note: Because Smart Banner ad units are only for applications, MediaFem only develops mobile app ad tags for them.

Also published on Medium.