Google AdSense is a pay-per-click advertising service that allows you to place ads on your website, or blog and earn money when people click on them. The ads are created by companies who use Google’s AdWords service, which you feed into your blog or website using a specific AdSense code.

The Google AdSense software can be one of the quickest ways to generate revenue for new websites or blogs, that’s why it’s so famous.

The Risk And Benefits Of Using Google AdSense To Run Ads
  • The Google AdSense platform has a lot of benefits, including:
  • Joining is completely secure.
  • Since the eligibility requirements are simple, you can monetize your website or blog even if it’s brand new.
  • There are many ad types to choose from, and many of them can be customized to match the look and functionality of the website.
  • If you reach the $100 mark, Google will pay you monthly via bank transfer.
  • You may use one AdSense account to run ads on multiple websites.
  • Ads can be seen on smartphones and RSS feeds.
  • It’s simple to add to your Blogger accounts.
However, There Are A Few Disadvantages Of Using AdSense:
  • Google has the power to suspend or delete your account at any time, and it isn’t very forgiving if you violate the rules.
  • To earn money online, you need traffic, just like every other source of online income.
  • When people click on an AdSense ad, you earn money, but they also leave your platform, preventing you from earning money from higher-paying partner products or your own products and services.
  • It doesn’t necessarily pay more than other similar ad programs.

AdSense is a fantastic way to monetize your site, but it’s not a get-rich-quick scheme. In addition, Google has guidelines that certain bloggers tend to overlook when reading the user agreement. As a result, several website owners discovered the hard way that they had breached a Google policy and had their account permanently suspended.

AdSense Ad Formats

Google provides a number of ad forms for use on your website, including:

  • Text ads use terms that can be either an Ad Unit or a Link Unit. They are available in a variety of dimensions. The color of the box, text, and connection can all be changed.
  • Images: Image ads are graphic advertisements. They are available in a range of dimensions. You could choose an ad feed that includes both text and picture advertising.
  • Rich media advertisements are interactive advertisements that may include HTML, video, and flash.
  • Video
  • Animated Image
  • AdSense for Search: This feature enables you to have a Google search box on your website or blog. When a user enters a word and performs a search, a search results page with AdSense ads appears.

Unfortunately, AdSense has made the application process extremely difficult. If you make even small mistakes, you risk being declined. Consider the following reasons why Google would reject your application:

  • Your website’s structure
  • Your website does not have a privacy policy.
  • The AdSense rules of Google are not being followed on your blog.

What is the best alternative if I want to work with a better advertising platform?

You do have other choices open to you. One of the most well-known is MediaFem. MediaFem, which has been in the industry for over 13 years, is also up to date on technical advances.

The Publisher discovers a network that offers transparency and routine activity tracking. Using their services is absolutely risk-free due to their transparency and dependability. Their revenue distribution strategy is based on publishers gaining 70% of revenue and the company receiving 30%.

For their solutions, publishers can choose between header bidding and the standard One Ad Code model. MediaFem provides a wide range of advertising choices, including video, display, mobile, audio, and native ads.

Play around with different banner sizes, as well as other features. There are many websites dedicated to addressing all of these topics on the Internet. Experimentation, on the other hand, is the most effective way to discover a genuinely viable solution. Many rivals and colleagues are also experimenting with minor details such as the color of text anchors. This enables them to determine which color draws the most interest from readers. As a result, don’t waste time and don’t be afraid to try something different. Maintain a record of the test results for future reference. 

You can sign up to MediaFem by clicking here.

Also published on Medium.