In a market where there are already more than 800,000 podcasts in English, these audio formats are at their best. The model has taken hold, making it easier to monetize a podcast. There are more and more people and companies willing to invest in all kinds of content: food and health, business management, advertising and communication consultancy, technology, sports, music, science…

To monetize them, the business models are clear: income from advertising and sponsorships, a subscription payment for all content or payment for specific episodes, or an open channel to attract customers to sell other things (which may be new content payment, products, and services). Being clear from the beginning about what the business model is is important, since it will determine which platforms we want to be on.

The iVoox crowdfunding system

This is one of the most recommended ways to start. At iVoox, the podcaster receives the money directly from his fans. The platform keeps 5% of the total income.

Another way to monetize the content here is through advertising and sponsorship, as in most open platforms. And in this case, the platform keeps 10% of the investment made by the company.

The advantage of this type of open platform is that you can be on all of them since they do not require exclusivity.

Monetizing a blog about the podcast: MediaFem

Creating a blog where you keep your followers updated about the content of the podcast, where to listen to it, previews of the next episodes, etc… is a way of interacting with your audience. If you don’t have it yet, you should create it. But, in addition, a blog is an easy way to earn passive income. For this, we recommend MediaFem.

MediaFem is a full-featured online-native ads advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.

By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.

For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service.  Also support standard methods of payment to pay out publishers as Paypal.

For additional information on how to monetize with MediaFem, go to Or read How to make money with MediaFem Ads – Step by Step.

Your own online business

Launching products and generating a very powerful eCommerce taking advantage of the fact that there is traffic is a great idea. It is also valid to work together with others, whether they are companies, startups, or influencers. Launching a catalog of products that come to solve problems for the industry or the target audience is an income strategy but also a movement attraction.

The Podimo subscription model

At Podimo they have a model that compensates podcasters in different ways. Sharing 50% of net subscription revenue, their revenue model is subscriptions. It is called the Netflix of podcasts. The user pays 3.99 euros per month and accesses unlimited podcast content; a catalog of original and exclusive content.

Another way to monetize, which is not exclusive, is that Podimo asks creators who already have their podcast to generate exclusive content for it. By invitation or on-demand, they are asked to create exclusive content for them during a season.

Also published on Medium.

Categories: Blog


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