Everyone who runs their own business, whether online or offline, knows how important it is to promote their brand in order to get it recognised.
One of the most common ways to promote products or services are advertisements, and they are done in the most diverse ways possible.
However, have you noticed how people have increasingly rejected advertisements, especially those that have nothing to do with their personal tastes?
Try to remember the times you needed to wait for the end of an ad on YouTube, for example, to watch a video you were very interested in.
Or how many banners you see on the street every day, but which do not make you want to consume a certain product/service because they do not relate to your needs at that moment.
These are just a few examples of how advertising at the wrong time and in the wrong place can be detrimental to your brand.
So how do you create ads that are engaging and conversational to the consumer at the moment they need it most, without being intrusive?
That’s what we’re going to talk about today!
In this post you will learn about native advertising and understand how it can help promote your brand without interfering with the consumer’s experience with your business.
What is native advertising?
Have you noticed that several times, when you scroll your news feed on Instagram or Facebook, for example, you see some ads related to the topics you are interested in?
These are native advertising, a type of advertising that doesn’t exactly look like the ads we are used to seeing.
This is because native advertising is created as elements of the pages on which they are found. That is, they are not completely different from what the user is already used to seeing on the page they are browsing.
Like paid media, native advertising is also paid content, so it always appears with the advertising tag. Thus, the user knows that they are advertisements, but they appear naturally on the page where they are inserted.
Main advantages of native advertising
Now that you have understood what native advertising is and have seen some examples, we will show you what are the main advantages to start advertising in this way.
Help improve the user experience
It is very annoying to enter a site, a video or even walk down the street and be bombarded by various advertisements that often make no sense for what we are looking for at that moment.
A fundamental difference between native advertising and other ads is that native ads are not as intrusive as other types of advertising. They are presented seamlessly on the page where they are placed, and that is why they do not hinder the user experience.
They appear to be the site’s own content
Because native advertising is made specifically for each place where it is embedded, it fits in perfectly and converses with the rest of the content on the page. It’s as if they were site-owned content.
Promotion for those who don’t know your brand
As native advertising is inserted in portals, sites and social networks where the user is already engaged, it is easier to reach someone who really wants your service or product, even if they don’t know your brand.
High acceptance rate
As we said before, native advertising is part of the content on a page, and that’s why it has a high acceptance rate.
When people don’t feel that they are being forced to consume some kind of advertisement, they are more accepting of what you offer.
How to do native advertising?
If you’ve come this far, you’ve noticed that there are many advantages to advertising with native advertising. But… do you know how to do it?
There are many ways to create native advertising, and each of these ways depends on the communication channel you choose. However, there are some steps that are common for all native advertising
- Define the audience you want to reach
- Understand the consumer standards of your audience
- Address issues that matter to your audience.
I know. It’s a lot to process, luckily there are platforms that make it easy. One of them is MediaFem.
MediaFem is a 12-year-old ad network that uses programmatic platforms to connect content websites with advertisers, and then collects a fee based on the software’s on-site revenue. It has developed a set of adaptive marketing standards that enable each advertisement to target those who are interested in the information offered.
It prides itself on being able to provide marketers with higher-quality material than other ad networks. This system responds quickly to ad requests, ensuring that each impression is provided as fast as possible to provide the greatest possible viewing experience. By providing relevant content and functioning more successfully than other ad networks, MediaFem has grown into the company it is today.
Also published on Medium.