Recommendation widgets are the most popular ways to monetize and generate the greatest revenue, perfect native ad performance not only in the demand but also in supply is consummated by running the range of native ad units. 
These are a type of native advertising where an ad or paid content link is delivered via a “widget.” It is integrated into the principal page and does not imitate the appearance of the content feed.
On the supply side, recommendation widgets are the most money-making, followed closely by in-feed ad units, which are approximately  20% less profit-making than recommendation widgets. These widgets also provide publishers with an effective way to recirculate organic content which increases publisher engagement metrics ( By promoting interesting, relevant, and engaging content on your site, users stay longer) including time spent and pages viewed while also generating revenue from the additional ads viewed.  

Keeping your user engaged with your website or blog means more page impressions per visitor and more inventory to help generate revenue.

Here are our Top 3 High-Performing Widgets for Content Recommendations

  1. Taboola

Taboola is one of the most recommended platforms for recommendation widgets together with Outbrain. They are partnered with top clients such as The Huffington Post, Netflix, The Motley Fool, among others. The publisher must meet a minimum of 1MM monthly pageviews. They work under CPC format, paying their clients in the term of NET60.

Taboola’s content recommendations widget enables publishers to personalize their online resources, giving unique and special experiences for each customer similar to how well-known companies optimize their websites.

Powered by their advanced predictive engine, Taboola’s recommendations are adapted to every user based on their interests and matters at the moment of discovery. These units typically perform at double or triple the CTR of non-personalized recommendations in the same placements.


2. Outbrain

Outbrain allows publishers to get access to some of the best native DSPs with programmatic demand to increase traffic and generate revenue. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more chances for visitors to read the content and navigate around the website. With Outbrain’s widgets, about 1 percent of its total visitors clicked through, while Outside’s own recommendation boxes have about a 1.3 percent click-through count.

However it merged with Taboola in 2019, it requires a minimum pageview of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models. Outbrain serves customers throughout the United States.


3. MediaFem

MediaFem is a well-known SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase it’s earning for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Publishers can use their recommendation widget to encourage external sponsored content to their readers, alternately driving objectives around commitment and monetization.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

Also published on Medium.


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