Do you have any questions about supply-side platforms? You are in the proper location. Discover more by reading on.
Over time, the advertising sector has changed. Businesses used to advertise their goods and increase their market share using conventional media like print, radio, television, billboards, and outdoor advertising. As time has gone on, more initiatives have moved from traditional to digital media. Programmatic advertising has created a new opportunity for businesses to scale more quickly than ever before thanks to this new platform capabilities!
Along with technological improvements, advertising tactics have rapidly changed, as have customer habits. This is requiring businesses and marketers to come up with fresh approaches to conveniently target consumers. The number of digital advertising organisations that support businesses themselves and thriving has increased as a result of these trends. One of the fastest-growing advertising methods, programmatic advertising primarily involves the automated buying and selling of ad space.
Supply-Side Platforms are useful in this situation. Similar to how marketers use demand-side platforms to manage their programmatic ad buying, publishers utilise supply-side platforms to manage their display space. Previously, selling ad space to people in the advertising industry was a laborious process that each publisher’s salespeople were tasked with carrying out. Supply-Side Platforms have automated this process.
How Do They Function?
These platforms host the inventory of ad space from different publishers to be monetized. By linking the platforms to numerous ad exchanges, publishers are exposed to a larger pool of potential customers. Publishers can also provide webpages as sources for advertisements and include pixel codes to track user behaviour on supply side platforms. These codes don’t offer in-depth data on guests and their activities. Advertisements can be filtered by publishers using a variety of parameters, and they can set prices for ad space to reflect the actual cost.
Publishers may also give customers better insight into specific impressions and quick clarity on the advertising demand by selling ads in real-time. By selling their ad inventory at the highest price feasible, this guarantees that publishers make the most of their ad inventory.
There are numerous SSP companies. The SSP provider choose may be influenced by the strategy, objectives, budget, campaign kind, and target audiences. On the other hand, locating the ideal one for your business’ requirements is essential to its success.
Which Supply-Side Platform Is The Best in 2022?
The answer is simple: MediaFem. A full-service SSP network with more than 13 years of ad monetization experience, MediaFem is based in the United Kingdom. A lot of publications use ad codes to entice users to read more content on the same page or to generate referral traffic revenue. One advertising company uses cutting-edge analytics to provide its customers with services like A/B testing, intelligence reporting, and personalization, all of which are essential for the success of new media.
MediaFem supports all video, audio, display, mobile, and native formats and works with publishers on a 70 percent revenue-sharing basis with no up-front costs. Regardless of location, these numbers are the same for all publishers, and they are not averaged. For their implementations, publishers have a choice of header bidding or the standard One Ad Code option.
Any digital audio resource, including podcasts, music downloads, and digital broadcasts, can benefit from ad integration to increase revenue while enhancing sound quality for publishers. Most streaming systems allow for both client-side and server-side ad insertion.