Are you trying to get into programmatic audio ads? Then this is the perfect article for you!
The way we listen to information is evolving as a result of the growth of digital audio, podcasts, and streaming radio. Digital audio now reaches a wide range of diverse and highly engaged consumers. Although classic AM/FM radio is still popular, material such as podcasts, streaming music, and digital radio are fast rising. According to eMarketer, the average US adult will spend 86.88 minutes per day listening to digital audio by 2021.
Because more than 65 percent of Americans listen to digital audio on a regular basis, this might be a terrific way to make money. This may be accomplished with programmatic audio, a sort of programmatic advertising technology that, like display advertising, automates the sale and placement of adverts into audio media. You may buy targeted adverts from all of the major audio publishers using programmatic audio from a single system.
They are the use of algorithmic artificial intelligence to buy and sell adverts in digital audio material. Programmatic advertising simplifies the ad-buying process by strategically delivering commercials to consumers in real time depending on their activity, all without the need for direct involvement with a brand’s marketing department or the audio publisher providing ad space. When programmatic audio is integrated into a broader campaign, it may provide a more unified and tailored advertising experience that is more likely to result in conversions.
Programmatic audio allows you to engage consumers in your brand in a brand-safe, impactful, and quantifiable way. You still have access to meaningful information, clear reporting, and frequency capping across all channels as a marketer. Unlike traditional radio commercials, digital audio can more precisely target particular regions and personalize message to match the goals of advertisers and increase interaction.
How To Use Them
Programmatic audio use the same programmatic technology that we are familiar with to automate the sale and placement of advertisements in audio content such as podcasts, digital radio, and music streaming services. The bidding, purchasing, and campaign execution processes are identical to those used in automated video advertising. The primary distinction is in how you express your message.
There are various ad networks for programmatic audio advertisements available online, but not all of them work the same way. As a result, you must exercise caution while choosing one to avoid wasting time and money. These platforms differ in terms of ad formats, payment mechanisms, and the amount of engagement necessary to access their website.
If you only want to test these advertisements, we recommend using an ad network that is easy to use and does not create too many problems. With that in mind, we believe MediaFem is suitable for you because it is built for small publishers or those who want to augment their earnings with advertisements.
One of their most popular ad forms is video commercials, and they give you the best ones so that you may earn even more money than before. To make use of it, you must perform the following:
- Go to www.mediafem.com and click the “Sign up” button.
- Enter your name, Website URL or Download URL (only for mobile apps), email address, and password into the form. If you agree to their terms and privacy regulations, remember to check the box at the bottom.
- You will be able to access your dashboard after registering an account and being approved by the platform. Navigate to ‘Ad units,’ ‘Add ad unit,’ and select ‘programmatic audio’ from the drop-down menu.
- After validating the essential information, you save your changes, and that’s all there is to it! Your website will begin to display video advertising, and you will get compensated for each interaction with it.
MediaFem is a 12-year-old ad network that connects content websites with advertisers using programmatic platforms and then charges a fee depending on the software’s on-site revenue. Publishers will get 70% of the revenue collected by the service through this platform. These percentages are never averaged among publishers and remain consistent regardless of a publisher’s geographical location.
Also published on Medium.