Publishers considering ad monetization for their websites or blogs should prioritize video ads. These are some of the most attractive and interesting advertisements on the market today, especially for Out-Stream video.
You can monetize Out-Stream ads, which have a longer viewing time due to their reputation for being less invasive, or you can pick between the efficacy and potency of In-Stream commercials, which take the ads as soon as the user clicks on them.
That is why it is usually recommended to publishers that they should not limit themselves to one type of video ad, but rather conduct the finest blend possible in order to double their income.
Maintaining a profitable website or blog while delivering value to users is not easy, as you may know. It isn’t always an easy task. Aside from that, there are a variety of monetization strategies and outlets to look at, and keep in mind that it can all become boring.
If you’ve decided to monetize your website or blog entirely or partially using video adverts, finding the best ad network to work with can be tricky.
There are many aspects to consider while working with an ad network. You want to work with an ad platform that will help you better manage your ad layouts, fill as many ad spots as possible, and earn as much money as possible.
Things To Consider When Choosing The Best Video Ad Network Targeting
Additional targeting options like geo-targeting, behavioral targeting, contextual targeting, and retargeting may be advantageous depending on your video ad goals. Finding a video ad network that offers a wide range of targeting choices could be really useful.
Advanced and professional video ad networks should be able to deliver the best video advertising across a variety of platforms. People use a range of devices to access the internet or websites (tablets, computers, smartphones), so it’s critical that your ad network platform can manage video ads via mobile video ad networks on other devices.
Do you have trouble deciding which video ad network is best for you? You might look at a video ad network’s current clients. Do they have any similar blogs or websites to yours? If you answered yes, a video ad network could be an excellent fit for your website or blog.
Size of the Network
The size of the ad network gives you an idea of how many different sorts of ads they have. A wider list means the ad network has more options when trying to complement an ad to a website or blog based on its written or visual content.
Increased user engagement and greater Click Through Rates are the results of better targeting. A larger list indicates that the network has a large number of advertisers.
Quality of Ads
Low-quality advertisements are harmful for advertising in general. Whether you like it or not, users see video advertising that appears on your website or blog as being directly or indirectly sponsored by you.
Many publishers are unconcerned about the adverts that are served on their websites or blogs. While this generates cash in the short term, it has the potential to damage your blog and user experience in the long run.
Working with ad platforms that only show ads to users who are interested in them is excellent. Advertisements should be appropriate and relevant to the niche of your website.
If you are looking for popular platforms for Video Ads in 2021, you’ll meet MediaFem. This is a UK full-service SSP platform, with more than 13 years in activity. It connects publishers from all around the world to its programmatic demand, through RTB solutions. They provide both video in-stream and out-stream to run in all formats. Their ads are filled with varied content, assuring an almost 100% filling rate.
MediaFem works with open and fixed CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is on the platform, only have to select the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
We conclude that video is a good choice for those publishers seeking to boost their profits and to achieve this it is important to find the right network. MediaFem offers experience, support service 7 days a week, and the chance for the publisher to regain control of their activity with full transparency.
MediaFem does not charge any upfront costs because they work with a 70 percent Revenue Share model for Publishers. These percentages are consistent across all publications, regardless of their geographic location, and are not averaged.
What are you waiting for to have video ads on your site? Take the first step now
Also published on Medium.